Greenroom Buzz

What is influencer marketing

Marketing started taking some real shape centuries ago as a vantage point for the science of business and the art of communication. The earliest traces are to be found in the word of mouth publicity within a local community. Since then, centuries have gone by as a witness to the evolution of marketing. Among the prime agents that scripted the giant leaps forward for marketing, technology stands out more prominently over all others. The world wide web revolution is considered to be the most impactful as it helped marketers push the horizon beyond infinity.

However, digital marketing seems to be getting cluttered. With millions of companies fighting for a space to get noticed and PPC rates going ever higher, it is getting quite problematic for marketers to get the desired ROI out of their digital marketing mix.

“The Influencer Marketing Gold Rush Is Coming: Are You Prepared?” – Forbes

Are you one those many marketers, looking to reach out to millions of customers through the digital medium, but getting disappointed with the ROI of your paid and organic marketing strategies? It’s high time that you shifted gears to the ext best thing in marketing – influencer marketing.

What is Influencer Marketing?

If you arrive at the junction of the ancient word of mouth publicity and new age digital marketing, you are looking straight at influencer marketing. Simply put, influencer marketing is a craftily woven strategy of spreading the word about your brand and products through the most trusted people within your industry. Instead of trying to reach out to a vast set of customers yourself, influencer marketing helps you target a tiny group of influential people relevant to your industry and spread the word out through them.

Influencers are the modern age internet celebrities of niche categories. Influencer marketing helps you get these celebs endorse your brands and products online. Through their huge number of fan following on social media (like blogs, Twitter, Instagram, YouTube and Facebook page), you end up reaching out to a lot more relevant people than what traditional marketing could have let you to. On top of that, influencer marketing comes with the trust factor that these influencers enjoy. It is about providing product context and expertise through an inspirational person.

Why Influencer Marketing over other modes?

Because what you will get is:

  1. Targeted exposure to the right kind of consumers who are already interested and will pay attention.
  2. Getting 3X ROI.
  3. Building a trust factor of your own.

Still in doubt? Well, you might like to give a look at the following:

  • 78% of brands increased their content output in the last two years but average content engagement decreased by 60%. Basically, content marketing really needs influencer marketing to succeed.

  • 47% of online customers use ad-block technology. The way to reach them is to provide content they want from people they trust.

Learn: How to win over the ad-block environment.

  • 92% of people trust recommendations from individuals (even if they don’t know them) over brands.

  • 74% of consumers use social media to make purchase decisions.

  • 81% of marketers who have used influencer marketing judged it to be effective.

  • 51% of marketers believe they get better customers from influencer marketing. That’s because the relationship began with trust in the influencer.

Companies want distribution options that won’t be blocked and that they know can reach the right audiences. Why? Because influencer content cannot be blocked, external influencers are being created every day, and the best way to gain customer trust is by aligning with somebody they already trust.

Why choose Greenroom?

Though extremely effective and lucrative, carrying out a successful influencer marketing campaign is not a cakewalk. Big hurdles that will come your way are:

  1. Finding the right set of influencers for your brands and products This is the toughest of the lot. Many people may seem to be fitting the brand on the surface level, but they might not be the right fit for your requirement in terms of your target audience and their own engagement with their fans. Digging deep is essential.
  2. Negotiating with influencers – Influencers don’t come for free. To hit the perfect balance between your budget, requirement, and influencers’ demands takes a toll. Quite a lot of it. Many a time, you may end up needing a marketing plan targeted toward influencers at the first place.
  3. Running a seamless campaign – A continuous coordination till the completion of the campaign is a tedious job that makes the process so difficult.
  4. Analyzing and optimizing influencer campaigns – Influencer campaigns, unlike PPC, still lacks the wide availability of cutting edge analytics.

Suggested read: Problems faced by a marketer in running influencer campaigns.

Greenroom is the one-stop solution for all your influencer marketing requirements. Catering to your all customized needs, we make influencer campaigns work easily like never before.

Greenroom’s trailblazing analytics

Greenroom’s analytics have answers to even the most difficult questions. Our analytic system helps roll out a complete profile of influencers addressing key metrics like the detailed demographics of their followers, engagement score, expected reach of your brand or products, speculated ROI and a lot more.

Keep following us for everything to do with influencer marketing.

Cheers!

2 comments

  1. Thanks , Ι have recently been looking for information about
    this topic for a while and yours is the best I’ve came upon ѕo far.
    Βut, what about tһe bottom line? Are you certain in regaгds to the source?

    Like

    1. Hi Leatha,
      Thanks for your query.
      The bottom line is that influencer marketing is the most potent mode where ROI is concerned.
      Didn’t get the source part. Can you please elaborate?
      Thanks.

      Like

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